Top 5 Ranking Signals that Rank Your Keywords in Google

There are 200+ ranking signals that rank your different keywords on Google. However, some of them are major contributors to that. Learn the top 5 major ranking signals that help you rank your targeted keywords on the top in Google.

Even if there are so many articles written on the fact that focus on goal conversion instead of keyword rankings, many companies, and people still focus on ranking keywords. There is also a valid reason for that. Some keywords are really great in giving tremendous results and convert the predefined goals even better. If you also focus on ranking keywords high on the search engine ranking page (SERP), then this blog post is going to be really helpful to you.

This blog post focuses on the ranking signals in the Google search engine. Google is one of the most used search engines and its quality measures are quite high compared to many other search engines. Thus, this guide can help you rank your keywords on multiple search engines as well.

There are more than 200 ranking signals in Google, according to the SEO experts, and even as per many interviews and statements were given by Google representatives. We are going to learn about the top 5 major ranking signals in Google.

1. Content

In the world of SEO, content is the king. You must have heard this line often and it is the ultimate truth. There are some key takeaways you need to keep in mind:

• Content should not be plagiarized
• Content should be unique
• Content should not have forcefully stuffed keywords
• Content should not be oriented to the number of words
• Content should follow SEO content writing best practices

Know more about SEO content writing

In a nutshell, focus on producing high-quality content. Try to cover insightful topics and focus on giving justice to that. As per some of the statistics, content with 1800-2000 words ranks on the top positions. Logically, because it can cover the topic entirely and give more insight into it.

2. Backlinks

For SEO beginners, backlinks are the links coming to your site. In other words, if someone writes an article and gives your link in that article, then it is considered one backlink to your site. In simpler words, it is considered as votes to your site by others.

It is one of the most influencing factors that can rank your site higher. High-quality content often helps to get more mentions and backlinks, just for your information.

You must do all possible white hat SEO activities to acquire as many backlinks as you can. Furthermore, if you are targeting a keyword to rank and people use the anchor text of that keyword to give you a backlink, this helps you to boost the ranking of that keyword towards the top positions.

Learn about different types of links in SEO

3. On-page factors

There are many on-page factors, which are considered by Google to rank the site. In fact, even before ranking a site, it is considered by Google to put that site in their database, the process of which is called, crawling and indexing. Some of the most important online factors are mentioned below:

• Domain age
• Webspam score of the domain
• Title
• Meta description
• URL structure
• Internal links
• Sitemap.xml
• Robots.txt
• Header tags
• Navigations
• And more

Here is a quick guide on on-page SEO

4. User experience

One of the most important things any site must focus on, not only to rank keywords higher, but to increase goal conversion is definitely user experience. In fact, in 2021, Google will make it, even more, emphasized factor in Google. Here are some of the factors you need to keep in mind to deliver better user experience:

• The website must load quickly. It should not take more than 2 seconds to load the first content.
• It should be mobile-friendly. It means whether someone opens a website on a desktop or a mobile, he must get the same experience.
• Content should be easy to comprehend for the users.
• Navigation must be easy.
• Visitors must always have a way to back to the previous page and the main page.
• Labels on the site have to be easy to comprehend.
• Visitors must engage with the site, such as spending more time on a page or browsing multiple pages, etc.

In a nutshell, your website needs to be simple yet elegant. Do not be so creative that visitors do not understand and bounce back.

Learn about upcoming Google algorithm on user experience

5. Brand signals

Many SEO companies ignore this ranking signal, but remember, this is very important to learn about it. The brand signal in simple words means mentions of your brand name by others. It means how many times people mention your brand on different platforms or on their website makes a difference. It shows the popularity of your business as a brand. Thus, invest in building a business brand.

Conclusion

There are 200+ ranking factors and it is possible, there are some more ranking factors get introduced by Google in upcoming years. However, these five are major factors that can help you rank higher. The main thing you need to understand is all of these ranking signals are somehow correlated with each other. For example, if your content is of high quality, people will mention your brand and will give a backlink to you. If you have excellent content and site loads quickly, more people will engage with your website. It means to focus on high-quality results and result-oriented digital marketing.

We, at Digital Marketers India, offer high-quality content writing services as well as result-oriented website SEO services to bring excellent results. To know more and to discuss more, contact us.