If you had developed your site a few years back or if your website is not mobile-friendly, then you must read this blog post. You can also read to learn about the mandatory website standards in 2020 and its benefits.
Website development is considered as a one-time activity. Once you invest in website development and then forget it. This is the philosophy followed by almost 80% of website owners, who are also referred as webmasters.
Is it the right philosophy to follow?
Before delving deeper to know whether website revamping aka redevelopment is needed or not, let’s understand the importance of a website.
These are the major reasons to have a website, right?
To achieve all these you need the following:
Now, let’s delve deeper into whether your website needs to be redeveloped or not.
1. Latest Google Algorithm Focus on Responsive Website
This is important only if search engine traffic and new lead generation from the website are important for you.
To generate visitors’ traffic and inquiries, you need to have a webpage indexed in Google and also ranking on the top positions. To achieve this, the website also needs to follow the best practices and SEO Standards, which are often defined according to the ranking and quality algorithms released by Google and other search engines.
Recently, Google algorithm mentions that now Google will only follow the mobile-first index. In simple words, it means, Google will only check the mobile version of your website. Thus, if your website is not responsive and does not look good on mobile devices such as smartphones, tablets, etc., then you need responsive website development.
This is important even if Google is not important to you. You have a website, so people can browse and know about your business, right?
We all know these days, more than 50% of people surf, browse, and review different websites via mobile devices. Thus, you must have a responsive website and if you do not have it, you need website revamping.
Click to know about the complete blog post on the Recent Google Update: Mobile-First Indexing
2. Upcoming Google Algorithm Will Focus on User Experience
Google generally does not announce algorithm updates in advance, but this time, Google has done it. It gives a clear hint that this upcoming Google algorithm can be one of the major algorithms.
This algorithm is going to emphasize more on user experience. There are some hints given by Google also, so webmasters and SEO experts can get their websites into the right shape. For example, your website should not move the elements while loading, which may take the wrong action by mistake.
Read complete blog posts to know about User Experience Elements Will Dominate Google Ranking
You can check all the elements to assure your website have them. You can also take the help of an SEO specialist to audit your website and give you suggestions. We, Digital Marketers India, provide SEO audit service and we can help you identify the improvement areas.
Based on the current position of your website, you need either customization or complete website redevelopment.
3. User Experience Is Necessary
Google emphasizes on user experience. Just because of that I will work on it is not the right approach. You need to focus on user experience because all the hard work is for the users to come and navigate your site, so they take the desired step, which can be opting to an email list, generate an inquiry for what you offer, etc.
If you run paid advertising campaigns, which will anyways get you visitors, but if your website is not good enough, they will bounce and will not give the expected returns. Likewise, if you are investing in website SEO services, but your website is not responsive, you will not get the expected results. Thus, even if you do not care about Google, you must take care of your website visitors. Give them a good experience, so they can take the action you want them to take.
Thus, your website must match the latest trends in website designing, menu, etc. For example, lazy loading content is trending these days. One scroll section is also another trend followed by people. Your website must follow these best practices, have an appealing design, and of course, it has to be mobile-friendly.
If your website matches the latest trends and SEO standards, then you do not need to revamp aka redevelop the website. However, if it does not have any of it, you should invest in website revamping. If you still find it complex to understand, in simple words, if you had developed a website before 3-4 years, then you are more likely to need website revamping as it is more likely that it does not hold the required standards. Still, before investing in website redevelopment, you should invest in a website audit to know whether you need website customization or redevelopment. If you have decided to have website redevelopment, which is also the right thing as some companies revamp their website every year to give a refreshing look to the visitors. So, if you are ready to go ahead with the website redevelopment, just get started. However, make sure that it follows the SEO standards. Thus, either has an SEO expert in your company or give the website development to an agency that offers SEO and website development, both.
We, Digital Marketers India, are one of those companies that offer SEO friendly website development. Contact us to discuss your website and to get a free SEO audit.