John Muller, Web Analyst at Google very well explained the low quality content and how one can deal with it to helping you gain SEO benefits in the recent past webmaster meets. In this blog post, I will cover all those details. Moreover, I will talk about some SEO tips based on my more than 12 years of experience as an SEO Specialist.
What is low quality content?
According to multiple resources shared by Google itself, there are different traits of the content which define if it is low quality content or not. Let me share major traits of low quality content:
If your webpages have any of the above-mentioned traits, then you have low quality content, which is also known as thin content.
Why should you care about thin content?
There are multiple reasons to care about it, but I am going to share major which make a huge difference to your business:
Thus, to leverage the real benefits of having a digital presence with a website and gain real advantages from your website marketing campaigns, you need to take firm steps.
Before we get into details, let’s see the causes of low quality content.
How your website got low quality content?
Well, reasons are obvious, but still, let me list it out for you as I am sure there will be some surprising and never thought before reasons behind it:
What can be the solutions?
There are simple and straightforward solutions to deal with it. Let me share it with you in detail.
1. Webpage and blog writing for the website must be done by experienced SEO writers
Any content that gets published on the website has to be written by an experienced SEO content writer. It means the writer must have knowledge of SEO standards and best practices and she must have prior experience of SEO content writing. Even you can write SEO content if you have the required knowledge and experience. For example, all blog posts and webpages on this site, Digital Marketers India, are written by me, Ashvini Vyas.
2. Never copy content
Anyways copied content gives no benefits. On the contrary, it can bring Google penalties. Thus, the best way is do not copy content.
3. Filter content
If you accept content from guest writers or comments from public users, then you have to moderate content and comments to make sure all content on the site is of good quality with correct English, grammar, and relevant information. Do not allow thin or low quality content to be part of your site.
That is it.
One more bonus tip:
If your webpages are not ranking on the top positions for the targeted keywords or if some of the webpages are not having high traffic, then it does not mean they have low quality content. Of course, you can run different digital marketing campaigns to boost ranks of low performing content.
Hope you received the required information about thin or low quality content.
If you have any questions or want to hire an experienced SEO content writer, contact us.