Social networking platforms have become an inseparable part of life these days. Businesses and people that want to take advantage of social media platforms need to know the best practices and top tips. Learn those major tips in this blog post.
We, Digital Marketers India, are one of the leading social media agencies and we have benefited many businesses and individuals with our proficiency in taking the right advantage of social media for business branding, personal branding, and lead generation.
Difference between SMO and SMM
SMO and SMM are two different activities and you need to know about them before jumping with the tips related to SMO and SMM.
Social Media Optimization (SMO) means optimizing social media profiles or pages.
Social Media Marketing means regular marketing on social media profiles or pages.
I know it was simple, but it was needed to be explained for aspiring social media managers.
Major Tips for effective SMO and SMM:
Tip #1: Select the right social media platform for marketing
The most common method of performing SMM by naive social media managers or by anyone new is opening social media pages on all sites and start posting on it. This is not the right approach for effective social media marketing.
Keep the following tips in mind to choose the right social media platform:
These are two important criteria to think upon before selecting a platform. Even if you want to have a brand presence on all social media platforms, this information will help you in driving social media marketing and paid ad campaigns on the right social media platforms.
Tip #2: Start with social media optimization
Many people say, there is nothing difficult in creating a page. That is right.
However, creating a page or profile is not enough. You have to optimize the profile and page with the best practices. Some of the major tips for effective social media optimization (SMO) are listed below:
Tip #3: Make a Social Media Marketing Calander
Social Media Marketing (SMM) is not a random job to do. You are trying to build a brand and attract audiences to be your loyal fans and followers. Thus, you cannot simply wake up in the morning and post what is the next thing you think about.
Social media marketing is a very strategic job. You need to be thoughtful about the content you post on the page or profile. You also need to be regular with the posting schedule. Thus, you have to make a weekly, biweekly, or monthly calendar. This social calendar holds the following:
Tip #4: Be Regular
One of the major aims of social media marketing is to build loyal fans and followers. For that, you have to post regularly. Some of the tips to keep in mind are as below:
Tip #5: Post high quality and relevant content
If you are running an SEO agency and offering website SEO services, your social media pages and profiles must be related to the topic of SEO and maximum revolve around digital marketing. You should not be sharing something irrelevant such as travel vlogs. Be relevant to the services and offerings you have to build a genuine follower base that can be converted to buyers in the future.
Tip #6: Be quick in responding
Social media platforms are primarily built for social networking and definitely not for selling. Yes, now, almost all social media platforms support business promotions and self-branding as well. However, a social media manager should not forget the fact of social networking.
Here are some tips to keep in mind to be effective with social media marketing:
Tip #7: DO NOT SPAM
Social media spam involves many activities. Let me share some of them to give you a hint of social media spamming that you must avoid:
Tip #8: Use Paid Ads
Social media ads are essential these days because of the changing dynamics of social media platforms. For example, Facebook does not show the business page feed on any personal profile´s news feed. Let me explain with an example, if you have a business page and your friends have liked it. Your friends will not see what you post on your page until and unless they put that page in the favorite list or they visit the page themselves. Thus, you need Facebook marketing with paid ads to increase reach and results.
These are the top tips you must keep in mind while trying social media marketing on your own. The better approach is to hire a social media agency like ours, Digital Marketers India, that knows effective social media marketing and just relax. Let the experts do this job.