If you are working in the SEO marketing industry or you follow this industry, you might have come across the term “Google Algorithm”. Usually, this term flashes in the headlines pretty often because Google changes its algorithm. Aspiring SEO professionals often learn about new algorithm updates. However, many still do not know what a Google Algorithm is.
In this article, you will learn everything about this upcoming algorithm. It will also give some much needed fundamental information about Google and its algorithms for the beginners. We will cover:
SEO Beginners’ points:
1. What Is Google Algorithm?
I have been talking about Google Updates each time Google releases or announces an update. However, there might be some aspiring SEO professionals who are confused by a question: what is Google algorithm?
Here is the answer.
Google algorithm is a set of instructions, which direct Google to pick, sort, and show the search results to the searcher for his search query. A search query is a word(s) used by a person who is looking for something. The person himself is called a searcher. The results shown to the searcher are called search results. You must have noticed pages on Google from 1 to 10, more or less depending on the available pages for that. Those pages are called search engine result pages (SERP).
There are more than 200 signals that define ranks of different webpages on Google. Some ranking signals are more influencing and some are less. Nobody knows all ranking factors, but yes, major ranking signals are identified by the SEO specialists and often covered in their written blog posts and articles as part of top tips.
2. What Is a Google Algorithm Update?
Google keeps on refining his ranking algorithm to improve the quality of results it gives to the searchers. These refinements of the Google ranking algorithm to show quality results are called Google Algorithm update.
Small tweaks are made regularly, but those often go unnoticed. However, Google also releases major changes in the ranking algorithms, which affect many search queries (ranking of the webpages), which are talked about in the SEO industry among SEO experts and best SEO companies.
Some of the major algorithm changes brought by Google are:
That is it!
You get to know the stepping stone in the industry of SEO marketing.