Whether you hire an in-house social media manager or use social media marketing services from an agency, you need to know about the job responsibilities of a social media manager to receive the best results and returns.
Social media marketing is inevitable these days. All businesses must use social media marketing to build a positive and known digital brand and to leverage multiple business benefits from digitization. Some people try their hands on social media, but that is not worth it because social media marketing is not only about posting some graphics on different social media sites. There are many intricate jobs involved. Thus, you should hire an experienced social media manager.
You can either hire an in-house social media manager or you can hire it from a social media agency. Alternatively, you can use social media marketing services from an agency. In each case, knowing the job roles and responsibilities of a social media manager is important. It will help you understand what you can expect from your manager as well as what will be the outcome.
This article will share the job responsibilities of an expert social media manager:
1. Analysis and Research
Waking up in the morning and posting anything that you might think is the right thing, but that is not social media marketing, that is a random posting. Here comes social media manager into the picture. The first and foremost job of a social media manager is to perform thorough research and analysis on:
Here the social media manager can use some SMM tools as well to simplify and speed up the research process.
2. Collecting Information and Data
Knowing the industry trends is important, but what is even more important is knowing what is happening in the business itself, what are the USPs, what are the latest events, etc. Thus, a social media manager will stay in touch with different team members such as owner, HR manager, business head, etc. to collect information about the latest and future happenings as well as he will collect data such as news releases, blog post, photographs, videos, etc. to further polish them and incorporate them in social media marketing campaigns.
If you have hired a social media agency for business marketing or self-branding on social media platforms, then you will have a spokesperson or a representative of the company who will coordinate with the agency and provide all the required information and data to make social media marketing campaigns even more effective.
3. Social Media Calendar Crafting
Social media marketing is a thoughtful job and needs to be done strategically. Thus, the social media manager puts efforts into designing a social media calendar. The social media calendar incorporates a monthly or weekly calendar with day-wise post details. This post details include the following:
It means the social media experts craft the whole posting calendar well in advance.
3. Regular Posting and Engagement
The only way to build a strong digital brand is to be regular with the postings. Anyone willing to leverage the benefits of social media marketing must post a minimum of 5 posts/week. Extra marks are given to managing the specific time of the day when the posts are made and more likely to get higher engagement.
Social media managers often use various tools to schedule posts to make sure each post hit the social networking site on predefined time and day.
Social media managers need to design marketing campaigns that create engagement and increase likes, comments, and shares. They may also need to run paid advertising campaigns to increase engagement on a regular basis.
4. Reputation Management
Social media sites are now used by customers and prospects to share their good and bad experiences with a brand or a business. A social media manager needs to be very cautious about handling both positive and negative comments, reviews, ratings, and feedback to manage the reputation of the company or a person.
Social media platforms offer various analytical tools to learn about insights related to growth and progress. Your social media manager must provide regular reports showcasing the progress made, challenges faced, and suggestions of improvements regardless of the fact whether he is an in-house employee or working with your hired digital marketing agency.
6. Coordination with Other Teams
Social media managers cannot do all things. For example, they cannot design graphics or develop videos. They need to take the help of a graphic designer and video maker. Likewise, social media managers need to coordinate with multiple professionals, companies, vendors, etc. Thus, he must have strong coordination and communication skills.
Social networking sites play an important role in business brand building. Thus, taking social media marketing seriously is necessary. It is further necessary that your social media marketing campaigns are handled by an experienced SMM expert. Knowing the explained job roles of a social media manager will help you leverage the right benefits and higher returns.
We, Digital Marketers India, offer social media marketing services as well as hire social media manager packages. Contact us to discuss further how we can help you.