Each business owner wants to scale up his business and grow exponentially. If you’re planning to make 2018 the year of success, knowing these digital marketing statistics of the last year will help you planning your business development and growth with strategic investment in marketing in the upcoming year.
If you are a startup or a small to mid scaled business owner, it is more likely you put marketing in the second priority. However, you, too, will agree on the fact that marketing can boost your business, and digital marketing can lead your business growth to the dreamed destination. As a business consultant and digital marketing expert, I’d like to share two most important facts:
To prove my first point and make you realize the importance of digital marketing at the moment, I will share top statistics collected in 2017, which each BUSINESS OWNER MUST KNOW!
The numbers must be giving you a clear hint of the importance of a website. Having a business website is not enough; it has to be well optimized. Let’s see some more website related statistics collected in 2017.
eCommerce and Online Purchase
In the digital era, a majority of people shop online. The online shopping is not limited to grocery or accessories. Almost anything and everything gets sold online. Here are the top statistics from 2017 related to eCommerce business and online purchase behavior of users related to other types of online shopping.
Search related Stats:
Learn more interesting SEO stats in our previous Blog.
Click statistics and fact about Blogging to explore more interesting statistics about Blogging for business.
Read Social Media Marketing Statistics article to learn more facts about social networking platforms and their contribution in business.
If you are thinking about the possible strategies to grow your business, Make sure to use this information in devising a wise marketing investment and business development plan in 2018. As you can see business landscape is changing due to changing consumer behavior and we, business owners, can’t ignore a hard fact digital marketing is playing a very important part in lead generation and customer retention.
Please be advised, don’t wait till you get thousands of dollars to invest in digital marketing; the wise decision is starting today! You can also start with a small budget and exponentially grow it as you grow your business by yielding benefits from digital marketing. Feel free to get in touch with us to know how you can leverage the benefits of digital marketing in your budget.
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Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.