Marketing is amazing in its all forms. Even some traditional marketing tactics can give great benefits if you use it efficaciously and in this article, I will share some interesting detail about ‘Wait Marketing’ which is in existence since 2012 and can benefit you even now.
Wait marketing is a marketing tactic that can be used in both forms of marketing
It is one of the best modes of marketing to increase your brand visibility and popularity. As we all know, branding helps in increasing new leads, customer retention ratio and business growth. Thus, all of us must use it.
What is Wait Marketing?
The wait marketing is a smart technique of advertising your product / service / company while your possible target audience is waiting for something. Here the wait time is undefined and that’s why your audience can’t do anything else to utilize that time. If you put forward your marketing material within this (wait) time, it is more likely they consume the information you share.
Examples of Wait Marketing for Better Understanding
The most traditional example of the wait marketing is when you watch the ads in the hoardings, nearby shop names, etc. while waiting for the traffic signals to go green.
Another example is watching an ad to see a YouTube video which you can’t skip. Here, you are waiting to watch the video that you want to. This is an example of digital wait marketing.
How You Can Use Wait Marketing Without Big Investments?
There are many ways and you can choose the one based on your business nature.
As you can see in all of these models, you don’t need to invest much. Thus, it will be cost effective and effective marketing tactics. You can use your own ideas as well to capture the attention of people waiting for something and consuming the information you are sharing.
Pros of Wait Marketing
Cons of Wait Marketing
The wait marketing is one of the most effective marketing tactics if you use it smartly. I highly recommend using it at the best possible. If you are looking for expert consultancy for your marketing campaign or need any other help / answer of your queries, contact us.
Ashvini (Ash) Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.