In SEO, a 301 redirection code is used commonly and often. However, not all use it correctly. In this blog post, I will share more information about 301 redirects and tips to use it in your favor.
What is a 301 redirect?
It is a signal to indicate your page is permanently moved from one URL to another. This is necessary for both search engines and website visitors. In technical language, it is HTTP status code, referring “Permanently Moved” status of a webpage or a website (domain).
Let’s understand it with a simple example, when someone shifts a shop, he often leaves a board “Moved” with a new address. 301 redirections mean the same.
Why is it necessary to use 301 redirects in SEO?
To deliver a superior experience to consumers and search engines, you should use 301 redirections by taking the help of an SEO expert.
What are the common mistakes and tips to keep in mind related to 301 redirects?
Many SEO professionals due to lack of knowledge or expertise make many silly mistakes. This can cause issues like poor customer experience or downfall in SEO returns. Based on my own experience, as an SEO specialist, I will share some commonly made mistakes related to 301 redirections and effective SEO tips to manage those mistakes.
SSL certificate has become necessary nowadays for all sites. When SSL is integrated, website URLs get changed from HTTP to HTTPS. Many people make 2 common mistakes:
This mistake is often made by SEO managers due to a lack of knowledge. A broken link checker and Google Search Console (earlier known as Google Webmasters), show all broken links. Broken link means a link with nothing, which had some content to show earlier; usually, it shows a 404 error.
Many SEO managers or some self-made web owners redirect all broken links to the home page. This would neither help in SEO nor is user experience.
Let’s understand with an example,
We have a digital marketing site. Assume the link of our “website SEO services” page is broken and I redirect you to my homepage. The home page has general information of all our digital marketing offerings, not just SEO marketing. This would cause two issues:
Many people do not check whether there are any broken links or not. Each website can have some internal or external backlinks. A website with many pages usually has more broken links. Giving attention and taking the required action is necessary.
In a website, there can be two types of sitemaps:
Sitemap.xml is mandatory for better SEO results. Having links of pages, which are already moved with 301 or 302 redirections, would be harmful.
Both cause multiple issues such as:
A 301 redirection is an excellent way to ensure you do not lose your SEO value and degrade the user experience. However, it has to use it wisely. At a regular interval, your website should be inspected with best SEO audit practices to identify broken links, redirected URLs in the sitemap, etc.
If you need expert SEO services or if you want an SEO audit from an SEO specialist, contact us.