Digital marketing is in demand due to the abundant benefits it brings for all types and scales of businesses. The game of digital marketing has been complex due to the intervention of technology like AI and the enforcement of search engines for quality results. It is important for a digital marketing expert to meet quality guidelines. At the same time, today’s consumer has access to a pool of data and he is more likely to have access to services of competitors as well. Thus, it is equally important for a digital marketing expert to focus on user experience. In a nutshell, the job of marketing expert is complex and challenging and this fact can’t be ignored. To help aspiring digital marketers and to benefit supervisors, I would like to share this article to define an effective online aka digital marketing strategy.
Content is important for all types of marketing campaigns. Of course, the types and quantity of content used for different campaigns can differ, but nobody can deny the importance of the content. There are many types of content. As per the top full service digital marketing agencies, there are more than 100 types of content available in the market. We will talk about the top 3 types of content which must be part of your digital marketing campaign:
1. Textual content
Heart of content marketing is textual content. It covers multiple sub-categories such as articles, blogs, guest posts, press releases, etc. How much textual content needs to be used as part of marketing depends on various factors, but there must be some content marketed with your business brand and website link for sure. Also, the content has to be unique and non-plagiarized. Invest in a good writer as the quality of content can be a defining factor in SEO campaigns and other campaigns as well.
2. Graphical content
Images, pictures, and other types of graphics are winning hearts. It gains attention and also increases engagement rates. Now, creative artists make GIF and similar kinds of graphics that grab the attention of the users. The infographics are considered as innovative and result-oriented graphical content. Any social media marketing campaign is incomplete without this type of content. It is also useful in SEO and paid ads.
3. Video content
One of the most engaging content types these days is video content. There are many people who don’t like reading a lengthy blog, but they are fine watching a long video. The popularity of video content is so high that on social media sites, it is considered as one of the most engaging content. There are many digital marketers that are making their career in video marketing.
These are the top 3 types of content. Often, these contents are used together to create more engaging content. For example, in a blog post, you will find textual content and images. All these 3 types of content have to be part of your digital marketing strategy.
As a bonus, I want to make you aware of one more type of content.
4. Audio content
It was on the top list before the popularity of video content. It is still at number 4 and it is still effective. You may have heard podcasts of influencers on the Apple app store or online. In some industries, audio content does really well, but you have to have access to expensive resources to make it effective. Noise cancellation would be the number one requirement to use this type of content. This type of content is subjective, but can be very useful in some types of promotions. Thus, it made its spot on this list.
Make wise use of content and amalgamate different types of content to drive your digital marketing campaigns towards success. Having any queries? Get in touch.
Ash Vyas has 10+ years of practical experience in digital marketing & international business development. She has written 100s of articles on various topics to live her passion for helping people with her knowledge & expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.