Digital marketing is really important for all scaled businesses. Digital marketing claims to offer big returns and impressive results and it actually offers as well. However, to gain big results, businesses have to invest accordingly. The SMBs (Small and Medium Businesses) often target to beat giant competitors in their industry. And, why not? On digital platforms, everyone is treated equally. There is nothing that can stop you getting the number one spot in your industry with the best digital marketing services. The logical fact is, to beat giants you either need to come with a unique business idea that impresses real buyers. In this case, within a minimum investment, you can bypass all your competitors. Alternatively, you need to invest enough to bypass your all competitors, which is often an expensive path.
The SMBs aims to bypass competitors, but often have a very limited marketing budget.
Some choose to just not invest in digital marketing services which make them stay out of the game of the digital competition. Some opt for cheap SEO services which often result in nothing more than a waste of money for a few months or inviting unnecessary penalties which actually harm the digital business brand position. The effective solution is to start somewhere. There are some digital marketing activities which can be done without a big investment. Please keep in mind, it will not bypass your big competitors, but it will definitely get you started. You will also gain some benefits which will help you now and later in your business. Last, but not the least, when you have enough funds, you will not need to start from zero and wait to get the best results.
What can an SME owner do with a limited budget?
Below are the top 3 digital marketing services which you can opt for and those will be within your budget:
1. Website Optimization
Your website has to be optimized for search engines and visitors, both. There are more than 50 factors in a website that need to be optimized and SEO specialists know how to do that in the most effective manner. It is a one-time investment that will make your website SEO friendly. Based on the length of the website, website optimization will cost.
Read more about Website Optimization.
2. Regular Blogging
Blogging on your own website will keep your website active for both, search engines and visitors. It will give a hint that your website is not outdated and you are still in the business. It will also project your business brand as an expert in your niche. Regular blogging doesn’t mean just writing and posting content. It also needs on-page optimization and some sort of marketing to increase its index and popularity ratio. You can use the service from a digital marketing agency for complete blogging. If you have SEO experts in your team, you can get SEO friendly content writing and if you have an SEO content writer in your team, you can outsource blogging and marketing part to the best SEO company. Based on your budget, you can publish 4 or more blog posts on your website.
Read more about Regular Blogging
3. Social Media Marketing or Content Marketing
Both, social media marketing and content marketing are equally important by keeping the latest trends and user behavior in mind. It depends on your business nature and budget, which you should opt for. If you have enough funds you can choose to invest in both. A reliable SEO agency can help you with making the right choice.
Instead of wasting money on cheap SEO services that lead your nowhere or doing nothing and just waiting for the right time to invest, you must invest in the best digital marketing services. Start slow, but don’t stop or don’t compromise with quality.
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Ash Vyas has 10+ years of practical experience in digital marketing & international business development. She has written 100s of articles on various topics to live her passion for helping people with her knowledge & expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.