Many people misunderstand social media optimization with creating a business page or profile by hitting next next like installing software. This is an educational post to share some meaningful information about social media optimization so you can either optimize your page / profile appropriately or understand the worth of investing in a social media marketing company that optimize your social pages.
As a social media marketing experts I often discuss social media marketing requirements of my clients and 80% of them tell me, “The page is ready, you just need to start running campaigns.” This article is to educate you about social media optimization and its worth.
Social Media Optimization involves more than next next.. next.. finish!
Social media can be really beneficial for a business and it can directly or indirectly contribute in increasing leads and brand value. When someone with no knowledge of social media marketing creates a page, they just fill in some info and just hit next till the finish. However, the social media optimization is more than this. For me, it is tough to share all best practices of SMO for a business within this single post because for different industry and business, the technique of performing social media optimization is different. Still, to give you a hint of complexity and worth of professional social media optimization, here is the checklist to optimize your business page on social media. Different social networking platforms may have different fields, but I’m highlighting the most common and important criteria that need to be optimized on different social pages. Also, this article shares some best practices that you can follow to optimize your business page on social channels.
1. Name of the page
2. Social handle / URL for business page
3. Profile picture and Cover photo
6. Team Members
Some social media platforms let you add team members on the business page in one way or another. It is one of the best ways to show your strength and manpower. It also helps in creating an impression of having a reputed company. Encourage your staff to link to your business page as team members.
7. CTA (Call to Action)
This is the most important part of any effective digital marketing strategy. You must educate your visitors about the next step they should take.
The above mentioned 7 major criteria must be optimized well. Along with these seven, there are some more things such as, customizing theme of the page, adding products on the page, etc. that you can optimize with the best practices at the time of business page optimization on a social networking platform. Also, never use hashtags in the description, name or other fields of the business page.
Hope this post help you in the SMO process of your business. Still, I recommend taking help of an SMM agency or an SMM expert to perform SMO as they can optimize your business page more efficaciously.
Feel free to leave your thoughts, feedback and questions in the comment section.
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Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.