In today’s era, nobody can ignore the power of expert digital marketing services. However, there are some business owners that deal with a tight budget. Thus, they find it difficult to invest in the full service digital marketing. We are talking about the small businesses, startups and many other businesses that are finding it next to impossible invest in the marketing due to other priorities. Many of them are waiting for that right time when they have a huge amount to invest in the expert digital marketing and capture the world. However, my favorite line is,
“Good time can’t come, we need to bring the good time for ourselves.”
We need to do something for our business. We need to start investing something in digital marketing services as we all know power of digital marketing.
If you have any doubt about it, I would like to share the top 3 reasons to start today than waiting for the right time. I won’t say that many people say, your competitors are already doing it; your consumers are looking for you online; etc. All these have been written hundred times. I will share something new and in context to your situation of waiting for the right time and having no budget for digital marketing.
1. To use the complete potential of your website
Before actually starting a business, we reserve a domain. Why? Because we know the power of having a live website! It is your first interaction with your potential clients. The website talks about your credibility as a business and make you stand out. We all build a business website, but we miss out the most important fact here and it is this:
“If your website is not optimized, you will not be able to use its complete potential and power.”
The Website Optimization is one of the SEO activities that are performed in initial stage when the SEO experts start the digital marketing or SEO campaigns. The website optimization will make your website SEO and user friendly. Thus, even if you don’t want to use the SEO or digital marketing service right now or in nearer future, you still must get one time website optimization services to take actual benefits of having a live website. It is affordable to any business and available at a one time fee that is worth your investment.
2. To start building a strong and credible digital brand
You know power of digital. If not, start noticing the ads ran by big names like Microsoft, Apple, Facebook, etc. Even these big brands need digital marketing. Here, I want to share one more fact:
“The digital marketing is not an overnight process. It takes months and months to build a strong and credible digital BRAND.”
Yes, there are some companies that get overnight success by creating a buzz and capture attention of all, but they disappear at an even faster rate. A strong and credible brand can be built with consistent efforts. If you have a tight budget, use 10% of it in your marketing. Even 80 USD/Month is enough to get started and start leaving your digital footprints. It will be your first step in long and happy journey of making a STRONG CREDIBLE DIGITAL BRAND.
3. To get ready for that right time
I know it is not that you don’t want to invest in expert digital marketing, but you are waiting for the right time when you will have enough money to go for an aggressive marketing campaign. You will then, capture all digital marketing channels with organic and paid advertising and will become a famous brand. I know this, but I would like to share one more thought here:
“For better TOMORROW, you need to start putting efforts in that direction TODAY.”
Any digital marketing expert will start with research, website optimization, social media optimization and similar activities. All these activities can be used right now, in limited budget as well, so when you want to go full fledged you don’t need to wait to finish this first stage of optimization. Furthermore, today’s investment in digital marketing will help you create quality backlinks that can help in future campaigns. Moreover, you will start getting certain benefits such as, boosted ranks, lead generation, etc.
I would conclude with this final thought:
“Right now is Your Right Time. All you need to do is take that BRAVE DECISION.”
If you still have doubts, contact a digital marketing consultant. The consultant will educate you further and give you confidence as well as right pathway that can lead you towards exponential growth. I am a digital marketing expert, having more than a decade long experience. Feel free to get in touch to discuss more.
Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.