Coronavirus has created a devastating situation in many counties. It has not only hampered human health, but it has also hampered business and economic health all across the globe. A majority of companies is facing a declining business. The customers are putting their projects on hold or asking for a gigantic discount if they continue. The prospective customers have put all discussions on hold until some good news coming up in regard to COVID 19. It means business revenues are suffering. On the other hand, expenses are as it is because companies have to pay the full salary to all employees, rent to the office owners, utility bills, and what not!
In this situation, businesses are trying to make money from anywhere. However, using conscience is vital. I cannot comment for all businesses, but yes, I can help the digital marketing industry to behave responsibly. In my last article, I had shared some major things that must be kept in mind by SEO companies. Today, I will share some tips for social media marketing agencies.
1. Don’t overdo COVID 19 campaigns
Regardless of its vicious nature, Coronavirus is trending everywhere. Everyone is talking about two things the most:
It is true, but remember, this is not the only thing people think about. Yes, there are many people who have no other business than COVID 19, but still, there are serial entrepreneurs who are thinking about business and its growth and we all know digital marketing can help in business growth. They are considering vendors for the best SMM services or best digital marketing services. They want to read about you and your expertise. They might not hire you now, but you will have chances to get hired in the future if you create an impressive image.
Also, after all, you are not a health agency or meme company; you are a social media marketing agency or a full service digital marketing company. Thus, your social media pages and profiles must give a hint of your business and expertise than showing immature content all over.
2. Don’t get into trouble
As businesses got slow, many SMM companies have shifted their focus on increasing their likes, followers, and comments and for that, they are taking advantage of Coronavirus top trends. Well, this may get you engagement, but do you think any of them will ever buy any of your services. Also, will they keep engaged when COVID 19 fades away and you start posting about your best SMM services? No. Thus, you better focus on your buyer persona and try to engage them.
Furthermore, memes can put you in trouble. A meme put for fun might be offensive or something that spread rumours. This could be a legal offence and can have serious repercussions.
3. Utilize the time to educate
Regardless of the fact, you have many customers or no customers; this is the time to utilize wisely. In the majority of countries, people are locked down by the governments. In this case, people have more time than before as they are not spending time to commute, for preparation before meetings, etc. They are ready to use this time productively. Likewise, your social media marketing professionals also have more time than before.
Social media marketing can be a great medium. You can post informative and educating posts such as share infographics on social media, tips on digital marketing, and other services you offer. You can also share some interesting facts and USPs about your company to clutch the audiences. On the other hand, engage your team in knowledge sharing. Let one SMM expert share some tips with others.
4. Invest energy in building your digital brand as the best SMM agency
Believe it or not, but this is the time to appear as one of the best social media marketing companies. There are many digital marketing activities that help in building a brand. As a majority of SMM professionals are running behind Coronavirus trends, you invest time in building your business brand. You can do many things such as:
There are many things you can do as the best SMM agency. I do not stop you from taking advantage of the top trends, which are related to COVID 19 and Coronavirus presently. However, be mindful. Use those trends only if you can get something relatable and non-offensive.
We offer the best social media marketing (SMM) services to our customers and this is what we practice for them. They are getting good results. To discuss your social media marketing project, contact us.