AI aka Artificial Intelligence has been in existence for many years. However, since past year it has become a buzzword. It paved its way in almost all industries. Today, we will understand AI in the most simplified way possible. Also, we will see its pros and cons in brief.
What Is AI?
This is important to learn before delving deep. AI is huge. A majority of applications working today are based on “Machine Learning”, which is a part of AI.
What Is Machine Learning?
Machine learning is a way by which machine analyzes and processes huge data, find patterns and create conclusions.
Are results calculated from Machine Learning Reliable?
Yes, absolutely because it is not throwing darts in the air. It makes conclusions on solid information, which makes absolute sense.
How Does It Work?
Machine learning has immense power of collecting gigantic data from various sources; analyzing and processing it to find patterns and based on that creating conclusion. The amazing thing is, all of these can be done in fractions of seconds.
AI and Machine Learning are dependent on data. It needs a lot and lots of data to create reliable results.
Will it replace humans?
Yes and No, both.
I won’t be politically correct as many people by saying it will not replace humans. It will replace humans, but not immediately and not completely.
The machine learning has power to work faster than humans. Thus, it may replace role of people who are extremely slow or in the job which doesn’t need decision making and expert evaluation. It will automate certain things in the future. It will take time and won’t happen overnight.
But, it can’t replace the human brain. Humans will be required to use their critical thinking and complex observations. The machine learning generates results based on patterns, but we need to analyze how it is relevant and could we take benefit of it.
For an instance, AI has the power to automate Paid advertising. So will all the PPC experts lose their job? No, not at all! Because, expertise of PPC manager will be required to analyze whether the conclusion made by AI machine is matching the current goal or can be affected by other external forces.
Let’s take another example of voice analysis. It is one of the popular and successful solutions in AI industry. It can help you identify whether a person is loyal with his answer or not. The humans can closely monitor the answer to cross check if the answer is disloyal or he is reminiscing some bitter memories related to the topic in discussion. For example, if the machine shows disloyalty in answer of question related to bad leadership. It doesn’t necessarily mean the person is a bad leader. It can be possible he had experienced working under a bad leader and recalling that bad experience while answering. The human intelligence and cross question can lead to accurate judgment.
In a nutshell, AI will not take away your job. AI WILL HELP YOU TO PERFORM YOUR JOB BETTER.
Words of Wisdom:
AI is something we can’t ignore because everyone is fascinated with it and adopting it. If you will not adopt it, soon you will be left way behind. The companies like Google, Facebook, Amazon have been using it for many years and now it is disclosed to all of us. AI is here to stay. AI is here to help. We shall start learning it and start leveraging its immense power in our favor.
I am an AI lover and have been researching on AI for quite a long time. Feel free to ask any query you have. I will be more than happy to resolve your concerns and queries.
Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.