ASO aka App Store Optimization is one of the most important activities while you launch an application in the app store. Without App store optimization and proper mobile application marketing, you can’t get the expected returns over investment. App Store Optimization helps you to achieve following things:
This article will share easy to use tips for app store optimization from experienced Digital Marketing Expert. These tips can be followed by anyone. However, we always recommend taking help of experienced professionals to get better results.
The App store optimization (ASO) is made up of the 8 main segments:
Let’s check the top tips for each above mentioned segment along with 1 bonus suggestion to increase app rankings, search and downloads
1. Mobile app name in the app store
This is the 1st area app store algorithms will look for keywords. Also, it will be your 1st point of interaction with the users. Below are a few tips for app name optimization
Be creative, but don’t be confusing. Keep your app name easy to understand and relevant. If your audience fails to understand your creativity, they will omit any further interaction.
Below is the format for the best app name:
App name/Brand name: Keywords or App name/Brand name – Keywords
Ex: Google Maps – Navigation & Transit
Please note, only use main keywords which can help the user to understand the app nature and category. Don’t stuff it with all keywords.
2. App Icon
The app icon is something which has to be remembered by your users. Please make sure to create an elegant icon which users can easily remember and recognize in thousands of other app icons. Below are a few tips for app icon design:
3. App Description
Apple algorithm doesn’t look in the app description for keywords still this is the area which you can use to interact with your user and tell them what your app is all about. Also, Google app store algorithms use description to get the keywords. However, please don’t use same keywords more than 5 times as it will be put in the SPAM keyword by the Google app store algorithm as per study. So here are a few quick tips for description optimization in the app store:
4. App Keywords
Google app store doesn’t have this field, but Apple provides this field and use it to look for your keywords to rank your mobile application in suitable search. Below are a few tips to use this app store feature in your favor:
5. App Screenshots
Survey says that the first 2 screenshots are all you required to clutch the user. It doesn’t mean to use low quality screenshot for rest 3 positions. However, it means make sure, your first 2 screenshots are the best. Below are a few tips for screenshots optimization:
6. App Reviews and Ratings
This is one of the major contributors in increasing or decreasing app downloads and even top rankings. Survey says, you must maintain 4 ratings in the app store to get the download. Below are a few quick tips to maintain good app store ratings:
7. App Size
Your app has to be less than or equal to 100 MB. The simple reason behind this is to download an app >100MB, user needs WiFi. As per the survey, 75% of people scroll apps while they are commuting back or stuck in the traffic or waiting for something/someone and using the cellular network. It’s highly unlikely they remember your app name, get connected to WiFi and download your app later. Keep size small and get more downloads.
8. App Price
If your app is free or have free versions with In App Purchase model, it is great. However, if it is a paid app, then 0.99$ to 1.99$ is a good range to start with. Try not to exceed more than 2.99$.
As mentioned at the start, here is the bonus tip. Get mobile app video. It may be a little expensive, but worth investing. Also, make sure to keep it attractive and only focus on top features rather than pushing all features in 1 video. You can have multiple videos, too, such as, teaser video, explanation video, demonstration video, etc.
So this is it! The top tips for App Store Optimization in Google and Apple for your applications. If you need professional help for mobile app marketing or App store optimization service, please feel free to contact us.
Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.