SEO has been a dynamic industry. Technological inventions and changes in search ranking algorithms bring revolutionary transformations in the lives of SEO experts and companies. The recent tidal wave that has forced many best SEO companies to change their working models and SEO strategy is Voice Search.
Everyone is aware of voice assistants that help in day to day activities. To make it easier to understand I am naming the top 4 most popular voice assistants:
The voice assistants are available as an inbuilt app within a smartphone or as an exclusive device. From playing your favorite song to calling your partner; from switching off the lights to finding the map to your destination everything can be done by your voice assistant.
Voice assistants are used by 44% of adults and 55% of teens. Its usage is increasing rapidly. Let me show some statistics related to it.
The increasing use of voice assistants has forced the best SEO companies to devise their SEO strategy to match the pace with consumer behavior. Thus, it becomes necessary for each business to make use of rightly defined voice search SEO.
Now, there come many questions such as,
If you are puzzled about these questions, do not fret. In this article, I will answer all of these questions so you can devise and execute your SEO strategy like an SEO specialist. Let me answer all these and some more relevant questions one by one.
What is voice search?
Whenever someone searches for something using its voice assistant, it is called voice search.
The user can use any voice assistant to make a search. The search query can be asked to take action or to show some information.
What is voice search SEO?
Voice search SEO is an SEO strategy defined and executed to rank on the top to get used by the voice assistant to answer the voice search query of the users.
It means when a user asks any question to its voice assistant, the voice assistant will find the most relevant answer from the web and reads the result to the user.
Why is it necessary to define SEO strategy for voice search?
There are many reasons to focus on voice search SEO. In fact, the best SEO companies have already started focusing on it.
If you are still wondering, “Whether I should invest to rank in voice search or not? The answer is you must. Why? Read on:
In simpler words, more and more users are shifting towards voice search, plus, they are more likely to generate sales. Thus, it is vital for any business to define and execute SEO strategy to rank higher on the search results of voice search.
Which businesses can gain maximum benefits by adopting voice search SEO?
As users are moving towards voice search, all businesses can get benefited by ranking for voice search. If you need the specific information, then as per the current types of search queries, below mentioned businesses can gain more benefits by adopting voice search SEO:
How voice search results are ranked and used?
There are multiple ways used by the voice assistant to show the search results. I am listing out the top 4 factors considered by the voice search raking engines:
How to optimize SEO strategy to rank on the top in voice search results?
As you have realized the worth of investing in voice search SEO, also known as, voice SEO, you must want to know about the optimization and SEO strategy for the same. The best SEO companies like Digital Marketers India, have already ranked some of its customers at the top in the voice search results. Here are the top tips shared by SEO experts to bring better ranks, in fact, the top position in the search results of voice search:
These are the top tips you should keep in mind while trying to gain benefits from voice search SEO. Alternatively, hire an SEO expert or the best SEO company that has expertise in voice search SEO.
We provide the best SEO services to rank for web search, mobile search as well as voice search. Contact us to discuss more in detail.
Ashvini (Ash) Vyas has 12+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.