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Blogging is one of the best content marketing activities and it can help you to leverage many SEO benefits. Thus, you must perform the regular blogging activities. Many people misunderstand the concept of regular blogging. They think regular blogging means writing and posting a blog content on the website or a blogging platform. That’s it! However, to leverage all benefits of regular blogging you need to perform many other vital activities. In this article, I will share what needs to be in place to empower your blogging campaigns to reap maximum benefits from it.
If you are not really aware of the power of regular blogging, you must read top 50 stats of Blogging.
Let’s see the required ingredients of a successful blogging campaign:
1. SEO friendly content
Regardless of the fact that you have a technical blog or a non-technical blog, your blog content needs to be written with the best SEO practices. Your blog must be written by a professional writer that has knowledge and experience of SEO content writing. I would advise don’t look for cheap alternatives as if your content is not good enough, you will not be able to leverage any benefit by posting n-number of contents on your blog.
Understand more about SEO content writing.
2. On page optimization
Many people miss this vital part. They feel getting the best content is enough. However, to attract the search-bots and to get ranked well for the keywords people might be searching, you need on page optimization. Furthermore, to bring visitors to your website after getting ranked, you need on page optimization. I highly recommend taking help of an SEO expert to optimize your blog posts. It is worth an investment. The list of key factors that must be optimized of a blog post are listed below:
- URL
- Title
- Meta Description
- Anchor text
- Links
- Image
- Call to Action
3. Posting Schedule
Many people post the blogs as and when they get content or when they get time from their busy schedule. The most effective approach is deciding a day and part of the day when you would post your blog post and follow the schedule strictly. For example, the whiteboard Friday of Moz always released on Friday afternoon. We, Digital Marketers India, post our blog on every Tuesday evening time in India. Are you thinking how does it help? Well, it helps in increased readership and reader loyalty which is the most important benefit of blogging campaigns.
4. Be Consistent
Many people start blogging after reading articles sharing 10 benefits of regular blogging and post blogs for a few weeks or months and then they stop. The reason is they don’t have time to write or they run out of ideas or something else. This will not work. You must be consistent with your blogging efforts to get benefited. You can hire a blogger or a writer or an SEO expert to help you, but make sure once you start blogging, just do not stop.
5. Market your blog
A blogging campaign is incomplete until you market it well. To reap maximum benefits from your great blog and to spread it to a larger audience, you must run blog marketing campaigns. You can use social media marketing, SEO, email marketing and other digital marketing channels based on available resources to make your blogs popular. Even renowned companies like Hubspot, Search Engine Journal, SEMRush, etc. run various digital marketing campaigns for their blogs.
Conclusion
Blogging is not limited to getting content written and posting it on the business website. This, too, helps, but not as much as you expect. The articles sharing the benefits of regular blogging are actually referring to the complete cycle of activities explained in this article. Make sure to use the tips shared in this article for your blogging campaigns and enjoy abundant benefits of regular blogging.
We, Digital Marketers India, offer Regular Blogging services as well as SEO content writing services. To discuss your requirements, please contact us.
About Author: Ashvini Vyas
Ashvini Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.
