Marketing is important to establish a brand and increase lead generation to receive new business. There are two different types of marketing: Outbound and Inbound Marketing. This article gives a quick sneak peak to understand these two different types of marketing.
Inbound Marketing is a strategy to attract prospective customers and encourage them to take an action. It is the modern day marketing tactic used by most marketers. Inbound marketing is about educating the users and putting your Brand as the industry experts. Also, it is about appearing in front of the user when he/she is more likely to buy because he/she is looking for similar services.
The major inbound marketing activities are performed using digital media. The digital marketing experts use the inbound marketing at its best for lead generation.
Inbound Marketing Activities:
Benefits of Inbound Marketing:
Disadvantages of Inbound Marketing:
This type of marketing is about pushing products to a list of leads. It is traditional marketing used by marketers for ages. Here, we are not waiting for consumers to come to us when they need or educate him/her with services, all we do is we directly propose him to buy our products or services. It is also called interruptive marketing.
Outbound Marketing Activities:
Pros of Outbound Marketing:
Cons of Outbound Marketing:
As you can make a conclusion by comparing both, Inbound Marketing is more effective in today’s digital and mobile era. You can get long lasting and measurable benefits. However, I recommend don’t ignore outbound marketing completely. Use it at some extent. If you ask me my success strategy, I recommend 80% Inbound Marketing and 20% Outbound Marketing.