Understand what a full service digital marketing agency is. The article shares more details about the full service digital marketing agency along with the top 5 services and benefits of using the services of a full service digital marketing company.
Almost everyone uses expert digital marketing services with the help of an online marketing company or an in-house team of digital marketing experts. If you are not providing digital marketing services to your clients, then using the expert services from a reliable agency would be a beneficial for your company in both, short and long term, then having an in-house marketing team. Another fact is, using expert digital marketing services or any service related to online marketing from a full service digital marketing agency would be even more beneficial due to various reasons.
There are many people that got confused with these terms, so in this article I will answer your question of what a full service digital marketing agency is and how it differs from an online marketing company. Also, I will brief 5 major services offered by the full service digital marketing agency to give you complete clarity and understanding.
What is Full Service Digital Marketing Agency?
A full service digital marketing agency is a company that caters to its clients with expert digital marketing services as well as other supportive IT Services. It can provide a full umbrella of IT services, including, but not limited to, consultancy, marketing, design, development, virtual assistant and writing. The full service digital marketing agency assures that your marketing campaigns are running without any roadblock.
What Is The Difference Between Digital Marketing Company and a Full Service Digital Marketing Agency?
A digital marketing company provides different online marketing services. Some of the online marketing companies also provide content writing services, but they can’t meet all other technical need of their clients to run various marketing campaigns. On the other hand, a full service digital marketing agency provides all professional services to assure the marketing campaigns are running day and night without any unnecessary pause. The key services offered by a full service digital marketing services are listed below:
The full service digital marketing agency will work as your lifeline taking care of all marketing related activities while you are focusing on your business. Let’s explore the 5 major services offered by the full service digital marketing agency.
Expert Digital Marketing Services
You can get all different types of online marketing services to run organic and paid advertising campaigns from a full service digital marketing agency. You can use either 360 degree digital marketing services to capture all channels digitally or you can use any one online marketing channel such as SEO, PPC marketing, social media marketing, etc. A good marketing company will provide help in choosing the best marketing platform for your business. Also, this type of agency will have experts of different types of marketing projects and industries. Whether you want to market your website or mobile app or software or something else, the digital marketing experts of a full service digital marketing agency will provide the best services and results.
Along with the online marketing services, a full service digital marketing services will also offer the best content writing services for following types of content:
The content is inseparable part of marketing campaigns and getting professional writing services from the marketing company itself will reduce back and forth. Your campaigns can get started and keep on running with the best content. Also, you don’t need to look for and handle other vendor to get content for brochure, email, flyer, etc. Your marketing partner will take care of it.
The online marketing campaigns will require some kind of development. The website optimization will demand changes in header tags and CSS. You may need to develop a landing page. In a nutshell, to keep your website optimized, you will need small tweaks or big development. If you have a dedicated web developer that can take care of development side changes promptly, that’s great. However, if you can’t allocate a developer immediately, getting help with development tweaks will be extremely beneficial. The full service digital marketing agency will not only perform development, it will perform SEO friendly web development that will save a lot of time and assure the developed site / landing page or applied changes in an existing website are as per the SEO standards.
Visuals appeal more than text. Today’s consumers love attractive images, infographics, videos and other graphical content. That’s the reason from SEO to social media marketing; from content marketing to display ads; everywhere we need professional graphics. The full service digital marketing agency offers creative graphics designing as one of their services. Your digital marketing expert can sit with the designer to get the graphics he needs to pump up his online marketing campaigns.
A core goal of any digital marketing campaign is lead generation. Thus, the digital marketing experts often have strong business development and lead generation skills. Also, the digital marketers working in a full service digital marketing agency get exposed to diversified projects and work with serial entrepreneurs. They are filled with practical knowledge and hands on skills. These skills can be used in your favor by using the business consultancy service offered by the full service digital marketing agency. It will assure you are heading in the right direction and your marketing, sales and business development department are in sync to build a sustainable business.
Benefits of Using Full Service Digital Marketing Agency
After understanding what a full service digital marketing company is and what are its major services. You might get a thought: “All this is fine, but why should I use the services of such marketing agency than a normal one?” To answer your question, here are the top 5 benefits of outsourcing your marketing project to a full service digital marketing agency.
1. Save Time
The full service digital marketing company can provide you all required services to run your online advertising campaigns. At any point, you won’t need to use other resources. This will save a lot of time otherwise spent in back and forth happen while two different teams work. Also, you won’t need to deal with multiple vendors or professionals to execute online marketing campaigns.
2. Save Money
Time saved is money saved in business. It means you are anyways saving money by saving time. Furthermore, when you use multiple services from the same vendor, you will get benefited with heavy discount and / or better price for sure.
The full service digital marketing agency offers all different types of services. Generally, with two different models:
Thus, whenever you want to boost your marketing efforts, you can easily by adding more services or resources. For example, if you are running SEO campaigns and you want to boost reach and results by running paid ad campaigns. All you need to do is send an email to get additional service to your full service digital marketing agency instead of looking for a PPC expert outside. Another example is you are running the PPC campaigns and now you want to start SEO for the same site and need to build a landing page for your new product. Instead of allocating your own resources by moving from ongoing projects or finding a new vendor, you can get started promptly with the help of your full service digital marketing company.
4. Get Returns
Each digital marketing expert or company has their own method or approach to get expected results. They may like different types of content, graphics, etc. When you use different teams for different tasks of online marketing, it can affect the results. Why? Well, it can be possible your SEO expert is not getting the content the way he wants. In this case, at the end you may feed with explanations than results. However, when you use a complete team of a full service digital marketing agency, it will be assured they work comfortably; know the approach and streamline the marketing operations. This will result in the best returns.
5. Long Term Benefits
Outsourcing your all marketing and related tasks to the same company will create a strong understand and rapport between two of you. This will not only help in having a long term relationship, but it will also help in yielding a lot many other benefits such as, value added services, special quote, referral business, so on and so forth.
The full service digital marketing agency will offer omnichannel services along with expert online marketing services to assure the marketing efforts are streamlined and ongoing without any pause. This will help in leveraging a wide array of advantages.
We, Digital Marketers India, are one of the popular full service digital marketing agencies and we can help your business grow with our result oriented digital marketing services. Let’s discuss more in detail about your business and how we can help you with our various services. Contact Us, NOW!
Ash Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.